Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

Source: https://www.jta.org/2023/02/15/food/an-east-williamsburg-appetizing-shop-offers-a-taste-of-nostalgia-to-its-customers

Man, I thought that stuff got banned strictly by word of mouth.

Source: https://www.fark.com/comments/12723484?utm_source=feed&utm_medium=comments&utm_campaign=fark

“The community response has been amazing, said Mantilla, 42. “Thus far, almost everyone has learned about us on social media or by word of mouth.”

Source: https://www.observernews.net/2023/08/31/louie-beans-coffee-co-sets-up-shop-in-ruskin/?utm_source=rss&utm_medium=rss&utm_campaign=louie-beans-coffee-co-sets-up-shop-in-ruskin